Celebrating 35 Years, Casio G-Shock Looks Toward the Future
The legacy of the G-shock started with the tossing of a prototype Casio DW-500 out the men’s restroom on the third floor of the Casio R&D building in 1983. The sound of that watch would eventually become an icon the world over, and so is the story of the man who tossed it – Kikuo Ibe.
As the brand celebrates 35 years of proud watch-making, Ibe continues to reminiscence about the origins of the watch. “I never imagined that the watch would be so popular and would last this long. Honestly, I’m just grateful,” he said. The G-shock only took off after a decade since its first release.
A Casio commercial aired 25 years ago in the US depicted the watch being repeatedly tested for its durability on an ice skating rink with a hockey player. The commercial became a draw for American watch enthusiasts, multiple commercials later, the G-Shock was here to stay.