TAG Heuer

TAG Heuer Watches Los Angeles

History of TAG Heuer

The TAG Heuer brand is a globally well-known name for its elegantly designed watches with advanced features. But do you know how its journey began? The man behind this conglomerate is Eduoard Heuer, who founded the brand back in 1860, when it just Heuer. His son Jules-Eduoard joined the business in 1887, the same year when they received a patent for an oscillating pinion mechanism.

How Heuer became TAG Heuer

Jules-Eduoard did a fine job of carrying forward his father’s legacy. The next few decades were important as the company secured a lot of important patents. The Micrograph was released in 1916, which was the most accurate stopwatch back then. In the 1930’s, they began producing chronographs specially designed for pilots.

Fast forwarding to 1985, the company was acquired by a group called Techniques d’Avant Garde, after which the name was changed to TAG Heuer. Under the new leadership and name, they continued to uphold the Heuer’s original values. 1992 was a major turning point was they became the official timekeeper for Formula 1 racing, thus solidifying their longstanding relationship with the automobile industry.

Historical Trivia about TAG Heuer

• Although it began to be associated with Formula 1 in 1992, TAG Heuer’s sporting roots go way back to the 1920s when Heuer watches were used at the Antwerp, Paris and Amsterdam Olympics. In 1933, Autavia was launched, which was the very first dashboard stopwatch for race cars.
• As mentioned, 1887 was a huge breakthrough for the company as Eduoard Heuer developed and patented the oscillating pinion, which simplified the chronograph. The pinion made simplifying manufacturing, assembly, adjustment, and service, much simpler, while timekeeping and reliability was top-notch.
• John Glenn flew the Mercury “Friendship 7” mission on February 20, 1962 – he orbited the Earth three times wearing a Heuer 2915A stopwatch on his wrist, on top of his spacesuit, held in place by a custom-made elastic strap. It is actually the first Swiss watch in space, and housed at the National Air & Space Museum in Washington, D.C.
• When automatic winding wristwatches were launched, Seiko, Zenith, and a collaborating involving Heuer, Breitling and Buren started a race to see who would be able to develop an auto-wind chronograph first. The collaboration announced their movement as Caliber 11 at the Basel watch show in March, 1969, even though Zenith had announced its El Primero a couple of months back. However, the former had hundreds of working watches, whereas the latter had just a few. TAG Heuer easily staked claim to developing the first automatic winding chronograph caliber.

Fascinating history, innovative style and classic design is what makes TAG Heuer stand out among the rest!

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