Seven years on from its split from parent brand Seiko—and many watches and press releases later—the contemporary Grand Seiko brand is well-understood. The Japanese brand makes hand-assembled luxury watches, often priced around the $10,000 mark, with limited editions costing more, and quartz... (more)

Coming off their recent collaboration with K-pop group NewJeans and Pokemon, The Powerpuff Girls are embarking on a new venture with renowned Japanese watchmaker BABY-G. Celebrating both BABY-G’s 30th anniversary and the enduring appeal of the crime-fighting trio, this collaboration introduces a... (more)

A more keen eye on the England vs Serbia match at Euro 2024 might have spotted a striking accessory on England manager Gareth Southgate’s left wrist. Celebrating Jude Bellingham’s match-winning goal, embracing his players, and applauding the fans, a baby-blue watch strap... (more)

In a collaboration that merges contemporary art with horological craftsmanship, Hublot and New York-based artist Daniel Arsham have unveiled a groundbreaking pocket watch, the Hublot x Daniel Arsham Droplet. Known for his unique artistic partnerships with brands like Moet & Chandon, Pokémon,... (more)

Swatch has once again captivated watch enthusiasts with the debut of their latest Bioceramic MoonSwatch models, drawing inspiration from Earth’s natural wonders. Available from June 15, these three new non-limited Bioceramic MoonSwatch Mission On Earth models—Lava, Polar Lights, and Desert—showcase vibrant colors... (more)

Through a partnership with Capcom, Seiko has unveiled a new line of watches inspired by popular characters from Street Fighter 6. This limited-edition series features designs based on Chun-Li, Cammy, and Juri, incorporating unique stylistic elements and decorations on the watch faces... (more)

Casio has recently debuted the latest addition to its G-SHOCK 2100 lineup: the gleaming metal-covered G-STEEL watches. These new models seamlessly combine the rugged durability G-SHOCK is known for with a streamlined design and modern features, including a Smartphone Link and Tough... (more)

With a history stretching back nearly two centuries, Longines has established itself as a paragon of Swiss watchmaking. Known for their precision, quality, and innovation, Longines watches are cherished by collectors and enthusiasts alike. However, the extensive range of options can make... (more)

The Hublot Sang Bleu watch series highlights the concept of avant-garde design and the fusion of horology with contemporary art. Created in collaboration with tattoo artist Maxime Plescia-Buchi, this series stands out as one of the most innovative and visually striking watch... (more)

The Seiko Prospex line has established itself as a leader in adventure-oriented watches, designed to withstand extreme conditions, whether scaling peaks or navigating sharp turns. The latest Seiko Prospex Speedtimer Trio continues this tradition with a clear nod to autosport, bringing three... (more)