Hublot Debuts New Big Bang Watch with Integrated Steel Bracelets

February 9, 2020 at 9:07 am

With Hublot’s new Big Bang watch using integrated steel sports bracelets, the market for bracelets has never been more important. Why is that the case? “Because if you look at the watch market, 60 percent of watches are sold on a bracelet”, Riccardo Guadalupe, CEO of Hublot said at LVMH’s Watch Week event in Dubai. Hublot also owns Bulgari, Zenith, and TAG Heuer, and held the first edition of the summit of watch releases in the Middle East. Each debut from the respective brands featured a watch with an integrated steel bracelet. This includes Hublot, debuting the first range of watches in the Big Bang model line to come with a bracelet.

“The integrative bracelet happens to be like a very big trend right now,” said Guadalupe. “It’s at all the brands, the LVMH brands, but even beyond that , A. Lange & Sohne did one just recently, and you have H. Moser & Cie coming out with one too.” Many watch brands are looking to replicate the success of Rolex, the Patek Philippe Nautilus and Audemars Piguet’s Royal Oak. Each of the watchmakers are set with the challenge of introducing new innovations in bracelet design.

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