Longines Celebrates 185th Anniversary in Beijing with Launch of New Record Collection
Longines was in Beijing to celebrate their 185th anniversary. The Swiss watch maker commemorated a legacy of tradition, elegance, and performance with a grand gala at the city’s Imperial Ancestral Temple (Taimiao). To further augment the occasion, Longines launched their Record collection, the latest addition to the brand’s tradition of watch-making excellence. Another note of the event was the announcement of popular Chinese actress, Zhao Liying, as the new Chinese brand ambassador for Longines.