Rory McIllroy and Omega Team Up to Design Golf-Specific Watch
After his victory at the FedEx golf championship, Rory McIlroy has earned more than his $15 winnings, but also debuted a new watch designed in collaboration with Omega. The four-time major champion was in Crans-Montana, Switzerland while wearing his new Seamaster Aqua Terra “Ultra Ligh”, which is an impressive lightweight timepiece only worn by him and fellow Omega ambassadors Sergio Garcia and Tommy Fleetwood.
“When Omega first brought up the idea of designing a watch that I could maybe wear on the course and play with, you know, I was all for it,” McIlroy told press at the sporting event. “But my thing was, if you really want my input, you have to listen a little bit more because I can feel a one- or a two-gram difference in a golf club or a golf shaft when I swing it.”
The Seamaster Aqua Terra comes to consumers reinforced by Gamma Titanium material, which was specifically developed by Omega for the new timepiece. The material is also a mainstay in the aeronautical industry, featuring 33 to 36 percent aluminum for a lighter and harder feel. In addition to the case, the watch also featured a Gamma Titanium movement. With a reduction in weight, the dial was able to be created with a lighter feel. “In order to make the watch very light, we had to take every single bridge and create them in Titanium, in order to work on each and every single gram,” said Omega CEO Raynald Aeschlimann.
The Aqua Terra also hides a pop-out telescopic crown that can emerge from the case without impeding the golfer’s wrist during movement. In addition, the crown goes well with the manual-winding caliber 8928 with co-axial escapement and master chronometer. Once it hits the market in December, analysts are projecting a price of $48,600.
Social media consumers are already abuzz about the price tag. For a brand such as Omega, the price resulted in comparisons to the Richard Mille. Omega CEO continues to stand by the price based on its merit: The brand had dedicated an entire team to its creation, which was two years in the making, and the first time Omega worked with this material.
“I don’t like to call it this, but in the car industry they have what they call an exposition model, or the very first one, but I think this watch has its own value and deserves exactly that price because it’s all about incredible technology, new materials and of course, a lot of manufacturing to make it half the weight of a normal watch,” Aeschlimann told Robb Report.
“There have been a few people that asked me how the watch is and it’s so light I forgot I was wearing it, which is a massive compliment to the watch,” said Fleetwood at the tournament. McIllroy assisted with the watch’s development 18 months ago, and has had inputs on the design, weight, glare reduction, crown, and strap.