TAG Heuer and AKQA Develop App that Allows for Custom Smartwatch Design

March 29, 2017 at 6:23 am

TAG Heuer has partnered with AKQA with a next-generation smartwatch. The new modular design is expected to come with a smartphone app that allows for complete customization. There are over 4,000 different watch faces to choose from, including the option to add your own personal photos.

The Connected Modular 45 was developed as part of a collaboration with the watch maker, Intel, and Google. The app is developed jointly by AKQA. With it, users are able to customize each element of their smartwatch, including the dials to the amount of luminescence. The options are extensive, with over 4,000 variants of watch faces to choose from.

Read more here http://creativity-online.com/work/tag-heuer-connected-watch/51368


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