Hublot and Novak Djokovic, partners since 2021, are gearing up for their next groundbreaking collaboration, with a potential release as early as the end of 2025. Following the success of the Big Bang Unico Novak Djokovic, a watch crafted from recycled Lacoste polo shirts and HEAD tennis rackets, fans of the tennis champion and the luxury watchmaker are eagerly awaiting the next chapter in this innovative partnership.

Second Collaboration in the Works

The first Djokovic-Hublot timepiece, launched after three years of development, featured tennis ball-shaped pushers and a lightweight design, which resonated with collectors and sold out quickly. According to Hublot CEO Julien Tornare, the second collaboration is already in the works, with plans to create a watch that celebrates Djokovic’s illustrious career. Tornare hinted that the upcoming timepiece might take cues from the disruptive and boundary-pushing ethos that defines Hublot’s brand identity.

“I already came up with a new idea for the next collaboration,” Tornare shared during LVMH Watch Week. “He [Djokovic] was super excited. The first watch was a great success, but this new project could celebrate his career in a very special way.”

While the 24-time grand slam champion doesn’t wear a watch during matches like Rafael Nadal, any Hublot creation bearing his name is expected to highlight lightweight comfort, accuracy, sophistication, and innovation. Tornare emphasized the importance of keeping Hublot “different” and “disruptive,” suggesting the next watch will continue to surprise collectors and fans alike.

With Hublot’s history of using unconventional materials and designs, the upcoming collaboration promises to push boundaries once again, reflecting both the spirit of the 24-time Grand Slam champion and the brand’s commitment to bold innovation.

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